A promotional video from Incudo is easily the fastest, most effective and most affordable way of promoting your business. Yet despite online videos proving to be the fastest growing medium on the web, why are so few business taking advantage of this potential goldmine?

Most of the attention in the online video space has focused on either media content and consumers or marketers and video advertisements. But companies continue to push further into this realm with non-advertising content. Recent studies have shown that growing numbers of retailers are adding video capabilities to their sites. Surveys of large companies also indicate a broad-scale increase in the use of video for marketing purposes.

In this sense, video has gone from a luxury to a near necessity for companies seeking an edge in marketing their products. Companies are increasingly finding ways to use video in their marketing.